Challenge: A personal injury law firm needed to generate more qualified leads through paid advertising while managing ad spend.

Solution: We developed targeted PPC campaigns, focusing on high-intent keywords like “car accident lawyer” and “personal injury attorney.” Ad copy and landing pages were optimized to maximize conversions, and we closely monitored performance to adjust bids and budget allocation.

Results: The campaign resulted in a 60% increase in lead generation and a 20% reduction in cost-per-click. The firm was able to convert more leads into clients while maintaining a healthy return on investment.